Bundling as a new product introduction strategy: The role of brand image and bundle features
| Year of publication: |
2009
|
|---|---|
| Authors: | Sheng, Shibin ; Pan, Yue |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 5, p. 367-377
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