Bundling of information goods: a value driver for new mobile TV services
Year of publication: |
2007
|
---|---|
Authors: | Rautio, Tarja ; Anttila, Mai ; Tuominen, Matti |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 1.2007, 1, p. 45-64
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | conjoint analysis | information goods | mobile TV | price bundling | revenue management | segmentation | value-based pricing | mobile television |
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