Bundling of vertically differentiated products in a supply chain
Minghui Ma, Suman Mallik
| Year of publication: |
August 2017
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|---|---|
| Authors: | Ma, Minghui ; Mallik, Suman |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 48.2017, 4, p. 625-656
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| Subject: | Supply Chain | Product Bundling | Capacity Constraint | Operations-Marketing Interface | Vertical Differentiation | Lieferkette | Supply chain | Leistungsbündel | Bundling strategy | Produktdifferenzierung | Product differentiation | Theorie | Theory | Duopol | Duopoly | Vertikale Integration | Vertical integration | Produktqualität | Product quality | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800339