BUPA takes its own pulse

Spotlights BUPA, the UK's leading light in independent healthcare, which has 45% of the private medical insurance market, in addition to a leading private healthcare business in Spain, and 29 private hospitals and 30 nursing homes in the UK. Shows how BUPA has been using the balanced scorecard as a management tool to turn BUPA's strategy into action. Chronicles that Gemini Consulting devised the transformation programme. Details how BUPA's management team of 25 used the scorecard after dividing into four cross functional groups, and gives a breakdown of their methods and results. Commends the balanced scorecard as a very good tool but that it is only as good as the management finds it, and not an end in itself.