Business market management : understanding, creating and delivering value
James C. Anderson; James A. Narus
| Year of publication: |
2004 ; 2nd ed., [internat. ed.]
|
|---|---|
| Authors: | Anderson, James C. ; Narus, James A. |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Investitionsgütermarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 460 S graph. Darst 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben. - Previous ed.: 1999 pbk. - : £41.99 : CIP entry (Dec.) |
| ISBN: | 0-13-123009-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001704610