Business model innovation : a multi-level routine based conceptualization

Carlos M. DaSilva, Oleksiy Osiyevskyy

Building upon the theoretical insights of the literature on organizational routines and "activity system" perspectives on business models, we propose a multi-level theory of business model innovation that explains business model dynamics within established firms, integrating the processes happening at the individual (micro-), collective (meso-) and organizational (macro-) levels.

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Year of publication:	2019
Authors:	DaSilva, Carlos M. ; Osiyevskyy, Oleksiy
Subject:	Business model \| routine cluster \| multi-level theory \| Geschäftsmodell \| Innovation \| Regionales Cluster \| Regional cluster

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