Business model innovation in mobile apps market : exploring the new subscription plans with a behavioral reasoning perspective
Mario Tani, Ciro Troise, Aidan O'Driscoll
| Year of publication: |
2022
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|---|---|
| Authors: | Tani, Mario ; Troise, Ciro ; O’Driscoll, Aidan O’Driscoll |
| Published in: |
Journal of engineering and technology management : JET-M. - Amsterdam [u.a.] : Elsevier, ISSN 0923-4748, ZDB-ID 1027164-8. - Vol. 63.2022, p. 1-14
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| Subject: | Behavioral reasoning, theory | Business model innovation | Mobile apps | Partial least squares structural equation model | Subscription | Geschäftsmodell | Business model | Mobile Anwendung | Mobile application | Partielle kleinste Quadrate | Partial least squares | Innovation | Strukturgleichungsmodell | Structural equation model |