Business models at the bottom of the pyramid : leveraging context in undeveloped markets
Year of publication: |
February 2017
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Authors: | Ladd, Ted |
Published in: |
The international journal of entrepreneurship and innovation. - London : Sage Publishing, ISSN 1465-7503, ZDB-ID 2006757-4. - Vol. 18.2017, 1, p. 57-64
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Subject: | bottom of the pyramid (BoP) | business model | distributed electricity | embeddedness | market linkage | social rural entrepreneur | Geschäftsmodell | Business model | Entwicklungsländer | Developing countries | Armutsbekämpfung | Poverty reduction | Niedrigeinkommen | Low income |
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