Business models for communication departments : a comprehensive approach to analyzing, explaining and innovating communication management in organizations
Year of publication: |
2024
|
---|---|
Authors: | Zerfaß, Ansgar ; Link, Jeanne |
Subject: | Business model | Communication departments | Communication management | Leadership | Management tool | Value creation | Geschäftsmodell | Interne Kommunikation | Internal communication | Betriebliche Wertschöpfung | Kommunikation | Communication | Führungsstil | Leadership style | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management |
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