Business Models - The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
| Year of publication: |
2000
|
|---|---|
| Authors: | Aaker, David A. ; Joachimsthaler, Erich A. |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 42.2000, 4, p. 8-23
|