Business relationship management and marketing
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, editors
| Alternative title: | Geschäftsbeziehungsmanagement <engl.> |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Kleinaltenkamp, Michael (ed.) ; Plinke, Wulff (ed.) ; Geiger, Ingmar (ed.) |
| Published in: |
Mastering business markets ; Vol. 3
|
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Investitionsgütermarketing | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 338 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 9 Beitr. |
| ISBN: | 978-3-662-43855-8 ; 978-3-662-43856-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419775