Business the Richard Branson way : 10 secrets of the world's greatest brand builder
Des Dearlove
| Year of publication: |
2002 ; 2. ed.
|
|---|---|
| Authors: | Dearlove, Des |
| Publisher: |
Oxford : Capstone |
| Subject: | Richard Branson | Virgin Group | History | Businessmen | Great Britain | Biography | Success in business | Case studies | Brand name products | Aeronautics, Commercial | Branson, Richard | Management | Führungsstil |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 175 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 1998 |
| ISBN: | 1-84112-149-5 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004777003