Business-to-Business Advertising: What Are the Dimensions of an Effective Print Ad?
Year of publication: |
1995
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Authors: | Lohtia, Ritu ; Johnston, Wesley J. ; Aab, Linda |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 24.1995, 5, p. 369-378
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