Business-to-Business communication in a dynamic environment : a systematic adductive analysis referring to ramp-up management
Claudia Gesell, Andreas H. Glas, and Michael Essig
| Year of publication: |
October-December 2018
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| Authors: | Gesell, Claudia ; Glas, Andreas ; Eßig, Michael |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 25.2018, 4, p. 339-355
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| Subject: | Business-to-Business communication | organizational buyer relationship management | ramp-up management | buyer-supplier relationship | information exchange in dyads | literature review | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2018.1532664 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956320