Business-to-business projects, task configuration, and innovation
Year of publication: |
2023
|
---|---|
Authors: | Ghazimatin, Elham ; Mooi, Erik ; Heide, Jan B. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 72-91
|
Subject: | B2B projects | coordination | innovation | task configuration | Lieferantenmanagement | Supplier relationship management | Projektmanagement | Project management | Innovationsmanagement | Innovation management | Innovation | B-to-B-Marketing | Business-to-business marketing |
-
Zhang, Xi, (2020)
-
Hurtak, Stefan, (2022)
-
Coordinating innovation projects with high tech suppliers through contracts
Preeker, Tim, (2018)
- More ...
-
Mobilizing the temporary organization : the governance roles of selection and pricing
Ghazimatin, Elham, (2021)
-
Process innovation and performance : the role of divergence
Mooi, Erik, (2020)
-
Governance and customer value creation in business solutions
Mooi, Erik, (2020)
- More ...