Buy now : creative marketing that gets customers to respond to you and your product
Year of publication: |
c 2011
|
---|---|
Authors: | Cesari, Rick ; Lynch, Ron |
Other Persons: | Kelly, Tom (contributor) |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor |
Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] ; Description [swbplus.bsz-bw.de] |
Extent: | XIV, 224 S. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
ISBN: | 978-0-470-88801-8 ; 978-1-118-00787-7 ; 978-1-118-00788-4 ; 978-1-118-00789-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
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