Buy-ology : warum wir kaufen, was wir kaufen
Alternative title: | Buy-ology <dt.> Buy-ology: Truth and lies about why we buy<dt.> |
---|---|
Year of publication: |
2009 ; 1. Aufl.
|
Authors: | Lindstrøm, Martin |
Publisher: |
Frankfurt/Main [u.a.] : Campus-Verl. |
Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Werbepsychologie | Psychology of advertising | Neuromarketing | Kaufentscheidung | Entscheidungsverhalten | Verbraucherverhalten | Psychologie |
Description of contents: | Table of Contents [gbv.de] ; Description [ecx.images-amazon.com] ; Description [bvbr.bib-bvb.de] |
-
Why we buy : the science of shopping
Underhill, Paco, (2009)
-
Buyology : truth and lies about why we buy
Lindstrøm, Martin, (2008)
-
Neuroökonomie : Grundlagen und Grenzen
Pauen, Michael, (2007)
- More ...
-
Multi-sensory branding : a whole body experience
Lindstrøm, Martin, (2008)
-
Lindstrøm, Martin, (2008)
-
Making Sense: die Macht der multisensorischen Brandings
Lindstrøm, Martin, (2007)
- More ...