Buyers' evaluations of mixed bundling strategies in price-promoted markets
Georg Wuebker, Vijay Mahajan, and Manjit S. Yadav
| Year of publication: |
1999
|
|---|---|
| Authors: | Wuebker, Georg ; Mahajan, Vijay ; Yadav, Manjit S. |
| Published in: |
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables. - Berlin : Springer, ISBN 3-540-65247-7. - 1999, p. 195-208
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Optimal bundling |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001425129