Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Kyung-ah (Kay) Byun & Minghui Ma & Kevin Kim & Taeghyun Kang
| Year of publication: |
2021
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|---|---|
| Authors: | Byun, Kyung-Ah ; Ma, Minghui ; Kim, Kevin H. ; Kang, Taeghyun |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 81-103
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| Subject: | Advertising | Cue diagnosticity | Multi-source review inconsistency (MSRI) | New product sales | Review source helpfulness | Werbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2021.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041323