Buying a sponsor's brand: the role of affective commitment to the sponsored team
Year of publication: |
2007
|
---|---|
Authors: | Lings, Ian N. ; Owen, Kate M. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 5/6, p. 483-496
|
Subject: | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Sportmarketing | Sports marketing |
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