Buying behaviour in European and American industry: Contrasts
The last 10 years have seen an increase in the importance of buyers in industry, and changes in their relationships with suppliers. Bernard Cova and Robert Salle examine the two major schools of thought on buyer-supplier relations at the present time -- European and American. They also look forward to possible new developments in buying in the 1990s.
Year of publication: |
1991
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Authors: | Cova, Bernard ; Salle, Robert |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 9.1991, 4, p. 433-436
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Publisher: |
Elsevier |
Saved in:
Online Resource
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