Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry
Year of publication: |
2014
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Authors: | Forman, Howard |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 1, p. 41-52
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Subject: | Marketing | Beschaffung | Procurement | Kaufentscheidung | Purchase decision | Lieferkette | Supply chain | Produktentwicklung | New product development | Informationstechnik | Information technology | Kfz-Industrie | Automotive industry |
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