Buying future endorsements from prospective influencers on user-generated content platforms

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl

Year of publication:	2024
Authors:	Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian
Subject:	influencer marketing \| seeding \| paid endorsements \| user-generated content \| rare events \| data-based simulation \| Social Web \| Social web \| Kundenintegration \| Customer integration \| Influencer \| Digitale Plattform \| Digital platform \| Online-Marketing \| Internet marketing \| Virales Marketing \| Viral marketing \| Simulation \| Konsumentenverhalten \| Consumer behaviour \| Celebrity-Werbung \| Celebrity endorsement \| Web 2.0-Technologien \| Web 2.0 technologies

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