C&A : a family business in Germany, the Netherlands and the United Kingdom, 1911--1961

Cover -- Title -- About the Book -- About the Author -- Copyright -- Preface -- Table of Contents -- Chapter 1 Introduction -- Chapter 2 The Rise of the Brenninkmeijers (1600-1918) -- From Itinerant Traders to Store Owners -- The Expansion of C&A in the Netherlands -- New Social Classes, New Customers -- The Entry into Menswear -- Changes in Corporate Governance -- The Move into Germany in 1911 -- C&A during the First World War -- Chapter 3 The Development of C&A between the Wars (1919-1938) -- C&A Holland -- The Move into the United Kingdom in 1922: C&A Modes -- C&A in Germany -- The Weimar Republic (1919-1932): C&A on the Path to Expansion -- Years of Inflation: The Flight to Tangible Assets and Production -- Renewed Expansion: More Branches, New Customers -- Bold Advertising in a Competitive Market -- C&A Deutschland during the Great Depression -- C&A in the Third Reich (1933-1939): Between Traditional Values and Opportunistic Pursuit of Profit -- Areas of Conflict: Foreigners, Catholics and Capitalists -- Suits, Dresses or Uniforms? Expanding Production -- Expansion of the Branch Network and Political Resistance -- Charity and Protection Money: "Account A" -- Advertising in a Totalitarian State -- Properties Yes, Companies No: C&A and "Aryanisation" -- A Highly Profitable, Multi-National Enterprise -- Chapter 4 Friend or Foe? A Multi-National Dutch Company in the Second World War (1939-1945) -- C&A Holland under German Occupation -- C&A Deutschland in the War Economy -- Retail during the War: Rationing instead of Advertising -- C&A as Producer: Wehrmacht Contracts, Production Contracted Abroad, Ghetto Production and Forced Labour -- C&A Modes in the "Blitz" -- Profits and Losses: C&A Businesses during the Second World War -- Chapter 5 C&A during the Cold War and the "Golden Age" (1945-1961)