C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
| Year of publication: |
1999
|
|---|---|
| Authors: | Siddarth, S. ; Chattopadhyay, Amitava |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 39.1999, 3, p. 279-282
|