Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
| Year of publication: |
2006
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|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Ballantyne, David |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 2, p. 273
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