Call-pricing equity returns and default risks of entry mode with brand perception in retail banking
Year of publication: |
2012
|
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Authors: | Tsai, Jeng-yan ; Chang, Chuen-ping |
Published in: |
International review of economics & finance : IREF. - Amsterdam [u.a.] : Elsevier, ISSN 1059-0560, ZDB-ID 1137476-7. - Vol. 21.2012, 1, p. 29-41
|
Subject: | Bank brand perception | Entry competition | Interest margin | Default risk | Kreditrisiko | Credit risk | Privatkundengeschäft | Personal banking | Markteintritt | Market entry | Markenartikel | Brand | Theorie | Theory | Bank | Wettbewerb | Competition |
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