Calming the storm : how non-negative messages from fellow consumers can dispel negativity in a social media firestorm
Svenja Widdershoven, Mark Pluymaekers, Haithem Zourrig, Paul Sinclair, Josée M. M. Bloemer
| Year of publication: |
2024
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|---|---|
| Authors: | Widdershoven, Svenja ; Pluymaekers, Mark ; Zourrig, Haithem ; Sinclair, Paul ; Bloemer, Johanna M. |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 1, p. 18-38
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| Subject: | customer satisfaction | social media | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23294884231200244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635444