Campaigning for Change - Change initiatives rarely work. The implementation is painful, the logistics are complex, and people want deeply not to change. Yet most organizations must change if they're to stay alive. The tactics embodied within three interlinked campaigns - political, marketing, and military-can help pull it off.
Year of publication: |
2002
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Authors: | Hirschhorn, Larry |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2002, p. 98-106
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