Can a commercially oriented brand be authentic? : a preliminary study of the effects of a pro-business attitude on consumer-based brand authenticity
Stefano Pace
| Year of publication: |
2015
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|---|---|
| Authors: | Pace, Stefano |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 3, p. 1167-1177
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| Subject: | Authenticity | Brand | Attitude Toward Business | Consumer-Based Brand Authenticity | Marketing Consumer Behavior | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenartikel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304702