Can a positive mood counterbalance weak arguments in personal sales conversations?
| Year of publication: |
2009
|
|---|---|
| Authors: | Bambauer-Sachse, Silke ; Gierl, Heribert |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 16.2009, 3, p. 190-196
|