Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising
| Year of publication: |
2012
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| Authors: | LaTour, Kathryn A. ; LaTour, Michael S. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 33.2012, 2 (16.8.), p. 210-227
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