Can AI help in ideation? : a theory-based model for idea screening in crowdsourcing contests

J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller

Year of publication:	2024
Authors:	Bell, J. Jason ; Pescher, Christian ; Tellis, Gerard J. ; Füller, Johann
Published in:	Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 1, p. 54-72
Subject:	AI \| creativity \| crowdsourcing \| ideation \| LASSO \| natural language processing \| prototypicality \| random forest \| RuleFit \| word atypicality \| Crowdsourcing \| Kreativität \| Creativity \| Innovationsmanagement \| Innovation management

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