Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
| Year of publication: |
2008
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|---|---|
| Authors: | Gonzalez, Jorge ; Sismeiro, Catarina ; Dutta, Shantanu ; Stern, Philip |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 4, p. 247-261
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