Can breakthrough innovations serve the poor (bop) and create reputational (CSR) value? : Indian case studies
Year of publication: |
2014
|
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Authors: | Ramani, Shyama V. ; Mukherjee, Vivekananda |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 34.2014, 5/6, p. 295-305
|
Subject: | Radical innovation | Reengineered innovation | Corporate social responsibility | Base of the pyramid | Monsanto | Cipla | Corporate Social Responsibility | Innovation | Indien | India | Innovationsmanagement | Innovation management | Armutsbekämpfung | Poverty reduction | Geschäftsmodell | Business model |
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