Can commonality relieve cannibalization in product line design?
Kilsun Kim; Dilip Chhajed; Yunchuan Liu
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Kilsun ; Chhajed, Dilip ; Liu, Yunchuan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 3, p. 510-521
|
| Subject: | marketing/operations interface | product line design | commonality | nondominating preference structure | price discrimination | Produktgestaltung | Product design | Fertigungsprogramm | Master production schedule | Theorie | Theory | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009759879