Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Saleh Shuqair, Diego Costa Pinto, Frederico Cruz-Jesus, Anna S. Mattila, Patricia da Fonseca Guerreiro, Kevin Kam Fung So
| Year of publication: |
2022
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|---|---|
| Authors: | Shuqair, Saleh ; Pinto, Diego Costa ; Cruz-Jesus, Frederico ; Mattila, Anna S. ; Guerreiro, Patricia da Fonseca ; So, Kevin Kam Fung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 463-472
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| Subject: | Cancelation behavior | Communal relationships | Exchange relationship | Perceived moral obligation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Soziale Norm | Social norm | Unternehmensethik | Business ethics | Verhaltensökonomik | Behavioral economics | Lieferantenmanagement | Supplier relationship management | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013459867