Can experiences with a country's foods improve images of that country?
Myung-Soo Jo; Chang Soo Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Jo, Myung-soo ; Kim, Chang-soo |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 1, p. 46-57
|
| Subject: | Country-of-origin effects | country of origin | cross-cultural marketing | global consumer culture | Korea | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Welt | World | Globalisierung | Globalization | Kulturelle Identität | Cultural identity | Interkulturelles Marketing | Cross-cultural marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346496