Can hospitableness promote patients' eWOM behaviour? : the role of perceived overall fairness, treatment effectiveness and disease severity

Jingyan Liu, Jiaman Liu, Hailin Qu

Year of publication:	2024
Authors:	Liu, Jingyan ; Liu, Jiaman ; Qu, Hailin
Subject:	Disease severity \| eWOM behaviour \| Healthcare \| Hospitableness \| Perceived overall fairness \| Treatment effectiveness \| Krankenhaus \| Hospital \| Gesundheitsversorgung \| Health care \| Konsumentenverhalten \| Consumer behaviour \| Patienten \| Patients \| Gerechtigkeit \| Justice \| Krankheit \| Disease \| Virales Marketing \| Viral marketing

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