Can I choose my offer? : how choice of a promotional offer impacts consumer evaluations and decisions
Atmadeep Mukherjee, Scot Burton, Ronn J. Smith, Pramod Iyer
| Year of publication: |
2024
|
|---|---|
| Authors: | Mukherjee, Atmadeep ; Burton, Scot ; Smith, Ronn J. ; Iyer, Pramod |
| Subject: | Free gift promotions | Product-gift congruency | Sales promotion | Value maximization | Verkaufsförderung | Konsumentenverhalten | Consumer behaviour | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164547