CAN MARKETING LIFT STOCK PRICES?
Year of publication: |
2011
|
---|---|
Authors: | Kumar, V ; Shah, Denish |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 52.2011, 4, p. 24-29
|
Saved in:
Saved in favorites
Similar items by person
-
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
Shah, Denish, (2012)
-
TRENDS - MEHR GEWINN BEIM CROSS-SELLING
Shah, Denish, (2013)
-
Armstrong, J. Scott, (2000)
- More ...