Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Aydin Alptekinoglu, Ashley Stadler Blank, Margaret G. Meloy, V. Daniel R. Guide Jr.
| Year of publication: |
2023
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|---|---|
| Authors: | Alptekinoglu, Aydin ; Stadler Blank, Ashley ; Meloy, Margaret G. ; Guide, V. Daniel R. |
| Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 8, p. 1320-1341
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| Subject: | fast fashion | mass customization | point of customer involvement | product disposal | push-pull boundary | willingness-to-pay | Mode | Fashion | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Bekleidungsindustrie | Clothing industry | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joom.1255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475542