Can me‐too products prevail? Performance of new product development and sources of idea generation in China – an emerging market
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Jian ; Guo, Yidi ; Zhu, Hengyuan |
| Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 1215620. - Vol. 42.2012, 3, p. 273-289
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