Can me-too products prevail? : performance of new product development and sources of idea generation in China ; an emerging market
Year of publication: |
2012
|
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Authors: | Chen, Jian ; Guo, Yidi ; Zhu, Hengyuan |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 42.2012, 3, p. 273-288
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Subject: | Produktentwicklung | New product development | Wissenstransfer | Knowledge transfer | Unternehmen | Enterprise | Westlich | Western | China |
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