Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?
Year of publication: |
2015
|
---|---|
Authors: | Cuny, Caroline ; Fornerino, Marianela ; Helme-Guizon, Agnès |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 8, p. 1025-1034
|
Subject: | Immersion | Esthetic experience | E-behavioral intentions | Web design | Music | Virtual art gallery | Konsumentenverhalten | Consumer behaviour | Musik | Musikwirtschaft | Music industry | Virtuelle Realität | Virtual reality | Website | Internet | Social Web | Social web |
-
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas, (2013)
-
Consumer value of virtual music festivals
Gallarza, Martina G., (2023)
-
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton, (2000)
- More ...
-
Surprise! : we changed the logo
Grobert, Julien, (2016)
-
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline, (2020)
-
Helme-Guizon, Agnès, (1998)
- More ...