Can non-tiered customer loyalty programs be profitable?
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen
| Year of publication: |
2021
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|---|---|
| Authors: | Gopalakrishnan, Arun ; Jiang, Zhenling ; Nevskaya, Yulia ; Thomadsen, Raphael |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 3, p. 508-526
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| Subject: | customer loyalty | customer lifetime value | customer relationship management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012594039