Can prospect theory predict the decision making by professionals? : evidence from the pharmaceutical industry
Year of publication: |
January-March 2016
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Authors: | Yilmaz, Neslihan ; Kalaycioglu, Can |
Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 5.2016, 1, p. 24-47
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Subject: | Decision Making | Learning Effect | Pharmaceutical Industry | Prospect Theory | Uncertainty | Pharmaindustrie | Pharmaceutical industry | Prospect theory | Entscheidung | Decision | Entscheidung unter Unsicherheit | Decision under uncertainty |
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