Can response variance effectively identify careless respondents to multi-item, unidimensional scales?
Danny Weathers, Ahmet Bardakci
| Year of publication: |
June 2015
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|---|---|
| Authors: | Weathers, Danny ; Bardakci, Ahmet |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 2, p. 96-107
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| Subject: | careless responding | random responding | response styles | multi-item scale | cluster analysis | response variance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433524