Can social media interaction and message features influence nonprofessional investors' perceptions of firms?
Peter C. Kipp, Yibo (James) Zhang, Amanuel F. Tadesse
| Year of publication: |
2019
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|---|---|
| Authors: | Kipp, Peter C. ; Zhang, Yibo ; Tadesse, Amanuel F. |
| Published in: |
Journal of information systems : a publication of the Accounting Information Systems Section of the American Accounting Associaton. - Sarasota, Fla. : [Verlag nicht ermittelbar], ISSN 0888-7985, ZDB-ID 1176427-2. - Vol. 33.2019, 2, p. 77-98
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| Subject: | social media interaction | three-way communication channel | message valence | micro-blogger influence | message vividness | nonprofessional investors | management credibility | Social Web | Social web | Werbewirkung | Advertising effects | Anlageverhalten | Behavioural finance | Online-Marketing | Internet marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2308/isys-52067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129102