Can stochastic availability predict private label shares? : modelling approach and preliminary results
Yutian Shen and Jack Cadeaux
| Year of publication: |
2018
|
|---|---|
| Authors: | Shen, Yutian ; Cadeaux, Jack |
| Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 161-167
|
| Subject: | Private labels | Exclusive distribution | Stochastic availability | Market share | Handelsmarke | Store brand | Marktanteil | Theorie | Theory | Stochastischer Prozess | Stochastic process | Markenartikel | Brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-92084-9_18 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277508